The industry classification of main jersey sponsors

unduhan-17The growing popularity and developments in football/soccer have affected the football/soccer industry dramatically. The popularity and developments have increased the interest of companies in the last two or three decades. Companies have started to invest and become a sponsor of football/soccer clubs. Jersey sponsorship has emerged as a result of the increasing interest and investments. Nowadays, the jersey sponsorship is popular and has become an important type of revenue source for football/soccer clubs. As a result of popularity of jersey sponsorship, jersey sponsors must be investigated and analysed. This paper deals with the industry classification of the main jersey sponsors which have names and logos on the front of the football/soccer clubs home jerseys. A total of 1147 football/soccer clubs in 79 countries top leagues, as of 31 December 2012, have been investigated. The Industry Classification Benchmark is used to classify the industries of the main jersey sponsors of football/soccer clubs.

U.S. Club Soccer national championship tournaments in Aurora this weekend and next are projected to give the local economy a $4.2 million boost — and offer fans a chance to watch clubs that gave a start to four men and women picked for U.S. and Canadian Olympic squads.

National Premier Leagues Finals and the National Cup XV Finals will combine to create the largest economic impact from youth sports in the state, the association said, outpacing the $1.5 million generated earlier this year by USA Hockey’s annual President’s Day Tournament.

This is the second time U.S. Club Soccer has hosted its national finals in Colorado; the first was 2013. The tournaments are being held at the 220-acre Aurora Sports Park, which has 23 grass fields and four synthetic-turf pitches where teams can train.

“This facility is one of the top facilities in the country,” NPL general manager Leo Garcia said. “And there’s a lot to do in this area other than soccer.”

Garcia said the 141 teams playing in the NPL finals arrived Wednesday night before the tournament started Thursday.

Teams play a game a day. Afterward, Garcia said the more than 2,500 players plus their families typically explore the area, in ways as simple as hiking or dining out, or as ambitious as whitewater rafting.

“We have a lot of teams that are enjoying the Colorado experience,” Garcia said.

Soccer Jersey Buying Guide

images-10International soccer is one of the most exciting and popularized sports in the world, but, unfortunately, it’s also typically one of the more neglected sectors of the sports memorabilia industry. Though soccer is a beloved sport worldwide, it is just gaining widespread interest in the United States due to the famous FIFA World Cup and emergence of American Major League Soccer. Now household names like Pele, David Beckham, and Cristiano Ronaldo have aided in the growth of soccer fans and increased the desire for collectibles autographed by world-renowned footballers.

Considering that buying sports collectibles isn’t the easiest of tasks no matter what major league your favorite athlete plays for, shopping for soccer memorabilia is quite confusing unless you’re a serious collector or avid fan. In order to help soccer fans show allegiance to their favorite international football teams and players, SportsMemorabilia.com has completed a complete buying guide to purchasing authentic autographed soccer memorabilia.

International vs. Club

Probably one of the most daunting aspects of purchasing soccer memorabilia is the multitude of teams that one given player may have been a member of throughout his career. Typically each international footballer plays for a minimum of two different teams; a national team that represents a player’s home country and a club team. For example, the prominent Cristiano Ronaldo currently plays for Real Madridand represents Portugal. Although a player like Ronaldo is exceptionally well-decorated on both the international and club level, certain players garnered most success on one team or another. A player, likePele, is a must for any sports collection considering his historic presence in soccer, but the most valuable Pele memorabilia honors his achievements as a member of the Brazilian national team. Whereas, an athlete like Paul Scholes is better recognized for his lengthy career playing for Manchester United compared to his time with the English national team. Since the worth of soccer memorabilia, and all sports collectibles for that matter, is determined by an international footballer’s achievements on the field, a broad knowledge about soccer and a player is vital when it comes to purchasing items of value.

Types of Soccer Memorabilia

Autographed soccer collectibles can bring variety and significant value to any sports collection, considering international football has given rise to some of the most famous and influential athletes in sports history. As with ever sport there are several different categories of memorabilia signed by athletes, but the basis of soccer collectibles is comprised of jerseys, soccer balls, photographs, and cleats, or otherwise known as boots.

Autographed Jerseys

Jerseys are a staple in any collection and the ultimate ode to a player, as well as their team. Selecting a footballer’s signed jersey relies largely on two facets. The first being which team you support, if you’re purchasing a jersey solely to show your team pride or honor your favorite player. On the other hand, if you’re buying a signed soccer jersey as an investment, it’s financially smarter to purchase a jersey dedicated to a team where the player has recorded most success in regards to individual achievements and/or team championships.

Signed Soccer Balls

A ball signed by any athlete is a true dedication to a player of the sport that will remain relevant no matter what team they play for, being that there are no added team logos. Although a classic soccer ball honors an athlete and his contributions to the sport, a logo soccer ball is also a unique way to show team pride wherever you choose to display your sports memorabilia. Considering it’s always best to protect an autographed soccer ball with a display case to prevent damage to the signature, a case is vital for a signed soccer ball because of its material that smudges easily.

Autographed Photos

Signed photographs of an athlete allow sports fans to preserve the true essence of a player in action and relive their favorite sports moments for a lifetime. Autographed soccer photos capture every penalty kick, game-changing play, and championship celebration of internationally prominent footballers on both the international and club level. In addition to signed soccer photographs that feature players competing on both their national team and club team, there is an availability of black and white photographs from historic moments, as well as modern colored images. Selecting an autographed soccer photograph is based on preference for an athlete and his team, but value will increase depending on their achievements with a given soccer team, whether it be his current or former club affiliation or even longtime international team.

Signed Cleats/Boots

Although autographed cleats are not as highly popularized as the other three categories of soccer memorabilia, they offer fans and collectors a unique addition to their collection or sports room. Boots are a piece of the standard international soccer uniform that is symbolic of the sport. A pair of cleats worn by a certain soccer player is typically significant in regards to his team and commemorates every goal or huge play that contributed to the team’s success.

New Jersey area youth ball

images-9As a boy, George Altirs spent his free time playing as much soccer as possible in the village of Mejdlaya in Lebanon.

“It was the only game that we ever knew about,” he says. “If you wanted to play a sport, you kicked the ball around. Two kids, three kids. A good pick-up game when a bunch of kids got together. Or you kick the ball against the wall by yourself. I loved the game.

“But after you become 15 or 16, the game disappears. There’s no college soccer, nothing for you after that. But I stayed in love with the game. I kept watching.”

He moved to the USA in 1988 and founded the fashion companyCapelli New York, which now does $250 million in annual sales. When the USA hosted the 1994 World Cup, he attended as many games as possible, including the final at the Rose Bowl. When his children hit soccer-playing age, he went from fan to soccer dad to patron and has since made a major impact on New Jersey-New York area soccer.

He founded the New Jersey’s Cedar Stars, which in their third year became a U.S. Soccer Development Academy club at the U-14 level. He turned one of his Capelli warehouses into a top-notch indoor soccer facility, the Capelli Sports Center in Carlstadt, N.J., which includes a pro-quality futsal court.

Altirs is also responsible for the floodlights and first turf replacement in 26 years at Newark’s St. Benedict’s Prep, one of the top high school programs in the country for decades. Its alumni include Tab Ramos, Claudio Reyna and Gregg Berhalter. Altirs’ support has led to the St. Benedict’s-managed youth program for 500 Newark kids, mostly lower income.

NJSA — the club that Ramos, currently the USA’s U-20 national team coach, founded in 2004 — has partnered with Altirs, who’s in the process of constructing facilities the Development Academy club desperately needs.

“We feel because of his commitment to soccer we can really begin to develop more and more players in New Jersey and in our club,” says Ramos.

In 2013 Altirs bought the majority share of USL club Wilmington Hammerheads.

“I didn’t know where Wilmington, North Carolina, was when I got the call,” he says. “But I flew down for the weekend. It’s a nice beach town and it was making an impact in the community. And by Tuesday we made a deal.”

Altirs’ purchase of the Hammerheads also meant supporting its 2,000-player youth program — and creates a link to his New Jersey clubs.

“With the three clubs in New Jersey and with Wilmington,” says Ramos, “we’re going to have a professional pathway for our players as well.”

Earlier this year, MLS newcomer New York City FC adopted the Hammerheads as their USL affiliate. Reyna, NYCFC’s director of soccer operations, knew Altirs from New York-area youth soccer. Their sons’ teams played against each other.

Altirs hadn’t planned on becoming so involved in the game — but one thing led to another. He has six sons and started picking up expenses for his older boys’ teams, which included many lower-income children.

“My idea was anyone who cannot pay to play soccer and wants to play soccer, you come to play for free,” said Altirs.

“I had more equipment than I had at LIU or Ramapo,” said Arnie Ramirez, the retired Long Island University and Ramapo College coach whom Altirs enlisted to train his son’s team, run camps and help him navigate the youth soccer landscape as he pursued creating a club of his own. “He gave us everything a professionalclub would want.”

Germany and their jersey

No one can deny Germany’s deserved success at this summer’s World Cup in Brazil. While teams like Brazil, Argentina, and Portugal centered their game around one special player, the Germans went for an all-inclusive style of play, a black and white phalanx of 11 men on the pitch, and reinforcements on the side waiting to come and bolster the team when needed.

To give them more credit, they dealt with a plethora of fitness concerns. Rising star forwardMarco Reus was ruled out of the World Cup just before it started after suffering a serious injury in a friendly, while skipper Philipp Lahm and both holding midfielders Bastian Schweinsteiger and Sami Khedira were not fully fit when the tournament got underway. In addition, before their quarterfinal against France seven of Germany’s players were struck with the flu. Still, they overcame all that to lift the cup.

Before the World Cup, Germany coach Joachim Low stated that “there are other important things: family, friendship, and values,” and it was these off-the-field elements mixed together that created Germany’s recipe for success.

A Eurosport report went on to call this Germany side “the best at this World Cup, [as] they exhibited all the qualities required of great champions – skill, discipline, unity, and determination.”

With their latest triumph, Germany is now one World Cup win away from Brazil’s record of five World Cup championships, and will now have four stars above their national badge on their jersey. But should they actually have four stars?

The truth is, they shouldn’t.

That same Eurosport report claimed that “Germany like to win World Cups the hard way. Their first, in 1954, saw them defeat a supposedly invincible Hungarian side.”

Perhaps that rings true for this past tournament as the Germans dealt with injuries, fitness, and illness to lift the cup. In the process, they recorded resounding wins like the 4-0 demolition of Cristiano Ronaldo’s Portugal side and the unforgettable and record-breaking 7-1 win against Brazil, who were dealt their worst ever defeat at home and had an unbeaten home record in competitive matches stretching back to 1975 snapped.  In that same match, Miroslav Klose also added an individual milestone for Germany as he became the World Cup’s highest ever goal scorer with 16 goals, stealing a record from Brazil as he usurped the striker’s throne previously held by the legendary Ronaldo.

In 1954, however, the recipe for success was quite a different one.

To begin with, while all the other sides were wearing boots that were designed to protect players’ feet, usually riding above the ankle area like modern day American football shoes, a German company supplied their national team with an avant-garde new boot that distinguished itself as a lighter boot. The innovative footwear that focused on agility also came with interchangeable studs that suited different climates. This brand was, and still is, called adidas.

Revenue Hits For The Jersey

The NBA is moving closer and closer to putting corporate logos on player jerseys. The proposal could be approved as soon as next month at the NBA’s Board of Governors meeting with logos coming for the 2017-18 NBA season when the league kicks off a new eight-year, $8 billion apparel deal with Nike NKE -0.47%.

A new study released last night by sports marketing firm Repucom is one reason NBA owners are eager to make the leap to logos on jerseys. Repucom found that the teams in Europe’s top soccer leagues will generate $930 million this season from shirt sponsors, up 13% over the previous year.

Captain Wayne Rooney sports the Chevrolet-branded jersey of Manchester United. (AP Photo/Scott Heppell)

Jersey sponsorship deals have long been part of European soccer and the values of the deals have skyrocketed in recent years. Manchester United started a pact with General Motors GM -0.83%’ brand Chevrolet in 2014 worth $80 million a year or 150% more than the previous agreement with insurer Aon . Japanese tire manufacturer, Yokohama, began its $60 million a year sponsorship of Chelsea this season at more than double the prior ratewith Samsung.

The Chelsea-Yokohama tie-up helped push English Premier League shirt revenue up 35% this season to $370 million or 40% of the total in European soccer. The other leagues that make up the remaining $560 million are the German Budesliga, Spain’s La Liga, France’s Ligue 1, the Italian Serie A and Netherlands’ Eredivisie.

Foreign investment is driving the growing shirt sponsorship market with 62% of the revenue derived from deals for companies based outside the team’s home market.

The United Arab Emirates (UAE) is the top market with UAE companies investing $183 million led by Emirates Airline and its trio of deals with Arsenal, Real Madrid and Paris Saint-Germain. UAE is followed by Germany ($152 million) and the U.S. ($97 million), which is largely the United deal with Chevrolet.

“For brands, shirt sponsorship consistently returns the highest advertising values, but it is key to understand which clubs and leagues present the best opportunities,” says Repucom managing director Jon Stainer in the release announcing the results of the study. “Given the number of deals and their increasing values, mapping European football’s shirt sponsorship provides a fascinating look into the trends shaping the whole industry.”

As in the EPL where deals range from $80 million a year to $1.5 million annually, different NBA clubs present different opportunities for sponsors with big market teams carrying the most cache. To alleviate this issue, the NBA’s proposal calls for 50% of any jersey sponsor money to go into a revenue sharing pool.

NBA teams are not about to have Emirates, Qatar Airways or Deutsche Telecom splashed across their chest in big, bold type. The proposed size of the NBA logos would be 2 ½ inches by 2 ½ inches and appear on the upper left chest, similar to the Kia Motors logo on the 2016 NBA All-Star uniforms.

The NBA would be the first of the four major U.S. sports league to add corporate branding to regular game-day jerseys, but European soccer-style jersey sponsors are already a part of the U.S. sports culture. MLS teams have always operated with corporate names front and center, and the WNBA also prominently displays its jersey sponsor. Don’t expect a fight from NBA players. The revenue from jersey sponsorships would fall under basketball related income, which is split evenly with the players.

Soccer Uniform Decoration Tips

High School Soccer Uniform Rules

The following is a general guideline regarding high school soccer uniforms but is not official. Please check with your local school or organization for rules that pertain to your team, as rules may vary.

The Basics

A required high school soccer uniform includes jersey, shorts, socks, appropriate shoes, and shin guards that are age and size-appropriate and that provide adequate protection.

Socks and jerseys of opposing teams must be of contrasting colors. The home team will make the necessary changes if both teams are wearing similar colors. The home jersey should be light-colored, visiting team wears dark. New to the 2012 fall season, the home team may wear solid white jerseys and white socks, and the visiting team may wear dark.

Shin Guards

Shin guards are to be worn under socks, and with the bottom edge no higher than 2 inches above the ankle. Shin guards must meet NOCSAE (National Operating Committee on Standards for Athletic Equipment) specifications. Undergarments must be the same color and length as the over-garment.

Numbers, Logos and Trademarks

The number size on the front of the jersey should be at least 4 inches high, 6 inches on the back. Only symbols representing the school (with possible exceptions) and the name of the player are permitted on the high school uniform. A manufacturer’s logo or trademark may appear on socks, with limitations. Only one manufacturer’s logo or trademark may appear on the outside of each article of clothing and may not exceed 2-1/4 square inches. An American flag must not exceed 2 X 3 inches. A commemorative or memorial patch may not exceed 4 square inches and with state approval may be worn on the jersey provided the symbol does not interfere with the visibility of the number.

Accessories, Casts and Braces

Soft caps are allowed, as well as padded headbands.

Items such as casts, braces, etc. worn on the body must be padded to ensure safety, with padding no less than 1/2 inch thick. Artificial limbs not considered dangerous and which do not put other players at a disadvantage are allowable. Any protruding parts must be foam padded.

College Soccer Uniform Rules

The following is from the NCAA Soccer 2008 and 2009 Rules and Interpretations.

The Basics

A standard college soccer uniform shall consist of a jersey or shirt, shorts, shoes, shin guards and stockings. Studs are allowed on soccer shoes as long as they’re not considered dangerous.

Shin Guards

Players must wear shin guards “in the manner intended, without exception” and must be professionally manufactured, size and age-appropriate, and meet NOCSAE (National Operating Committee on Standards for Athletic Equipment) standards.

Numbers, Logos and Trademarks

Jerseys must display visible and distinguishable numerals that are at least 8 inches tall on the backs of jerseys; 4 inches tall on the front. Numbered shorts are optional; numbered jerseys mandatory. The uniform may display one manufacturer’s logo or trademark on the outside of the uniform and must not exceed 2-1/4 square inches, and this rule applies to all apparel worn by student athletes at a competition. A commemorative symbol may be worn on a jersey or shirt, but must be contained within the parameters of 2-1/4 square inches.

Colors

Home team players must wear matching uniforms, with colors that contrast with the visiting team’s colors.

Goalkeepers must wear jerseys that set them apart from their teammates, and stockings that distinguish them from other players.

Shorts may be a different color than jerseys and socks, so long as long as all players display a uniform look. Visible undergarments must be the same color as the article of clothing it is worn under.

Rules recommend that warm-up jerseys or vests be a different color than the field uniform.

Accessories, Casts and Braces

Rules recommend that team captains wear arm bands distinguishing them from the other players.

A player may not wear anything considered dangerous to any player. Jewelry must not be worn except for medical bracelets or necklaces and must be secured to the body.

International Soccer Uniform Rules

The following is from the 2010-11 Federation International Football Association (FIFA) rules titled: “Laws of the Game”, under Law 4, “Player’s Equipment”, pp. 18-19, and “Interpretation of the Laws” pp. 63-65. For details visitwww.fifa.com.

The Basics

A standard international soccer uniform consists of: a jersey or shirt, shorts, stockings, shin guards and shoes. If an undershirt is worn, the undergarment sleeve must be the same color as the jersey sleeve. The same rule applies to undergarments worn under shorts. Goalkeepers may wear tracksuit bottoms.

Shin Guards

Shin guards must be completely covered by stockings and be made of rubber, plastic, or other “suitable” material and provide a “reasonable degree of protection”.

Colors

Opposing teams must wear colors that distinguish them from one another, and from officials. Goalkeeper must wear colors that distinguish him from his team players, and officials. In cases of infringement, see p. 19. If both goalkeepers are wearing the same color jersey, and neither has an alternate jersey, game is allowed to begin.

Accessories and Jewelry

All items of jewelry are strictly prohibited. Tape may not be used to secure jewelry.

All other articles of clothing besides the basic equipment must be inspected by the referee and determined to be safe.

Jersey’s Matt Miazga On Debut

Matt Miazga couldn’t have asked for a better opportunity to make his Chelsea debut in the English Premier League on Saturday, helping earn a clean sheet, playing the full 90 minutes in a 4-0 drubbing of Premier League bottom dweller Aston Villa.

The first American to play in the Premier League for Chelsea, Miazga appeared to do fine on the back line for the Blues, who shut out an opponent for the first time in 11 matches, despite missing veteran defenders John Terry and Gary Cahill due to minor injuries. Miazga nearly scored in his debut, seeing a header saved by fellow American Brad Guzan.

The Clifton, N.J., native and Red Bulls product transferred to Stamford Bridge in January for a reported $5 million fee.

The 20-year-old was not the only youngster to make his Chelsea debut as Brazilian Pato scored the second goal at Villa Park. The on-loan Brazilian struck soon after coming on as a substitute, converting a fine penalty after he was brought down by Aly Cissokho. Two goals by Pedro and another from Ruben Loftus-Cheek also helped make it an easy victory for Guus Hiddink’s side.

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Matt Miazga was transferred from the Red Bulls to Chelsea in January.

Miazga was coming off playing both legs in the U.S. U-23 team’s 3-2 aggregate loss to Colombia in a last chance to earn an Olympic berth next summer in Rio. The center back made his U.S. senior team debut last fall.

Despite stopping an attempt by Miazga, fellow senior team member Guzan continued to have a rough season with Villa, allowing all four goals in the loss.

It is believed Chelsea is considering sending Miazga out on loan next season to give him valuable first-team time with another club, but if his performance Saturday is any indication, the Blues may decide to keep him at Stamford Bridge.

Jersey soccer team honored

JERSEYVILLE Members of the Jersey High School girls soccer team were given special recognition for their contributions to the team at a recent ceremony.

The 2016 season was not an easy one for Jersey’s girls, losing a starter Anna Hausman at the beginning of the season after an auto accident. Coach Brad Kimble said while the season was difficult, his girls showed persistence and grouped together as a team to handle the tragedy.

“It was a season that really shows that soccer is sometimes just a place to get together and experience life together,” he said. “Having a tragedy at the beginning of the season made us focus on relationships more than the game. It took the girls several games to play soccer again. For a while they were just going through the motions.

“Eventually, they did start to focus on the game and dedicated the game to Anna. The girls felt that Anna would have wanted them to play their hardest, so they did. For us, the results off of the field were much more important than the results on the field. Of course, we want to win. But winning at life is much more important.”

Overall, Kimble said the girls learned many valuable lessons throughout this season.

“They are wanting to take those experiences and move forward with something special next year,” he said.

The girls honored are for their efforts on the season were:

Gabby Stephens, Rookie of the Year

Alli Bohannon, Most Valuable Player

Lauren Pace, Defensive Player of the Year

Hailea Tepen, Offensive Player of the Year

Nicole Maag, PAC Pride Award

Talk About NBA Jerseys

will be remembered as the day the NBA sold out. Maybe it’ll live on in infamy, because today, the NBA announced that its board of governors approved a three-year trial period for advertisements on its new Nike jerseys, beginning with the 2017-18 season.

But I personally don’t think either of those things will happen. Instead, as a longtime soccer fan, I think today be vaguely remembered as the day the NBA thrust itself into the modern global sports economy. Many NBA fans are claiming right now that the “integrity” of the league — the same league that survived the 2007 referee betting scandal — will be tainted forever. But the “integrity” argument misses the point: NBA jerseys have always been advertisements, and if anything, the league should be lauded for adopting sponsored patches in a less noticeable way than many soccer teams already have.

“It was a season that really shows that soccer is sometimes just a place to get together and experience life together,” he said. “Having a tragedy at the beginning of the season made us focus on relationships more than the game. It took the girls several games to play soccer again. For a while they were just going through the motions.

“Eventually, they did start to focus on the game and dedicated the game to Anna. The girls felt that Anna would have wanted them to play their hardest, so they did. For us, the results off of the field were much more important than the results on the field. Of course, we want to win. But winning at life is much more important.”

Overall, Kimble said the girls learned many valuable lessons throughout this season.

“They are wanting to take those experiences and move forward with something special next year,” he said.

Sponsored Jerseys About Money

It was just a small blurb in Sports Illustrated magazine’s “By the Numbers” section two weeks ago: “$155 million — Income generated by the 20 English Premier League soccer teams this season by selling ad space on their jerseys.”

But those 21 words are causing the four major American sports leagues, its corporate partners and even fans to rethink the idea of sponsor patches on team uniforms.

“It’s definitely on the horizon,” Mark Cuban, owner of the National Basketball Association’s Dallas Mavericks, said in an exchange of e-mails with Advertising Age. “I think it’s more an issue of ‘how much’ rather than ‘if’ [it happens].”

If the English Premier League can generate $155 million, imagine what the National Football League or the NBA can do. Those are the two sports leagues that have already dipped their respective toes into the sponsorship-on-jerseys debate.

The NBA has been the most aggressive in pushing the agenda, hence Mr. Cuban’s opinion that it could be sooner than later for sponsor patches. The league-backed NBA Development League and its Women’s National Basketball Association (WNBA) both allow teams to sell jersey sponsorships. That exposure has even led some brands not normally associated with sports marketing to put its patch on the coveted uniform. Microsoft, for instance, placed its Bing search engine logo on the front of the WNBA’s Seattle Storm’s jerseys.

“We are always watching the WNBA and the NBA Development League to see what works and what may be an applicable business practice, and we fully recognize that the presence of corporate branding on game uniforms is a widely accepted practice on the global sports landscape, particularly in soccer,” NBA spokesman Mike Bass said. “That being said, the value proposition to include branding on the NBA game uniforms has not yet presented itself.”

Mr. Cuban agreed, saying “Find me a multi-year deal at $10 million or more per year and I will make it happen.”

The NFL allows teams to sell advertising on practice jerseys, and more than half of the 32 franchises have already done so. The New York Jets signed a deal last year with Atlantic Health to sponsor their practice jerseys as well as their New Jersey-based practice facility. According to Joyce Julius & Associations, an Ann Arbor, Mich.-based company that evaluates sports sponsorships, Atlantic Health received nearly $200,000 in free exposure during HBO’s four-week telecast of its popular “Hard Knocks” series, which chronicles an NFL team each summer during training camp.

“We are approached annually by major companies who say that NFL jerseys represent the most valuable real estate in sports and inquire about placement of their logos,” NFL spokesman Brian McCarthy said. “But we do not have any plans to do so with game jerseys.”

Parity would be an issue, of course. While that $155 million for the 20 English Premier League teams sounds great, the disparity between the top teams and the bottom is wide, just as it likely would be in American sports between franchises in New York and, say, San Jose or Oklahoma City. The EPL’s two biggest clubs, Liverpool and Manchester United, take up 40% of that ad revenue — $31 million a year for Liverpool’s deal with British financial services company Standard Chartered, and $30 million annually for Man-U’s agreement with insurance carrier Aon. Seven clubs in the EPL earn less than $1 million annually for shirt sponsorship deals.

This isn’t a recent issue, either. As leagues and teams have struggled to find new sources of revenue, the idea of putting sponsor patches on uniforms has simmered on the back burner, with an occasional switch to a front burner boil.

In 2009, MLB allowed sponsor patches on team USA jerseys at the World Baseball Classic.

In 2004, MLB tried to put the logo for the film “Spider-Man 2” on the bases as a promotion tool for the film, until a public outcry over the sanctity of the game and the field forced the league to rethink that decision.

As far back as 1999, Howard Smith, then VP-marketing for MLB, told The New York Times that the league was “talking from A to Z about our on-field programs, and bringing in additional sponsors in other formats than we have now. We’ve talked about everything. But we’re not close to anything.”

And they’re still not.

In a statement emailed to Advertising Age, an MLB spokesman wrote: “Baseball has a longstanding policy of not allowing corporate advertising on our uniforms for non-international competitions. We are continuing to monitor what appears to be an increase in the trend that places non-manufacturer corporate marks on uniforms.”

National Hockey League spokesman Kerry McGovern said, “At this time, we’d prefer not to comment.”